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Privacy Policy

Last updated: October 26, 2026

CapsuleHats ("Capsule Hats," "we," "us") operates capsulehats.com. This policy explains what personal information we collect, how we use and share it, and your choices. Contact us at Capsule@LacedUp.com.

Information we collect

  • Contact and account details: name, email, phone, shipping and billing address, and account login.
  • Order information: items purchased, order history, shipping details, and payment confirmation. Card numbers are processed by our payment providers and are not stored by us.
  • Marketing preferences: whether you subscribed to email or text messages.
  • Device and usage data: IP address, browser, device type, pages viewed, referring site, and cookie identifiers, collected through cookies and similar technologies.
  • Communications: messages you send us, including support emails, giveaway entries, creator interest forms, and affiliate applications.
  • Wholesale accounts: business name and contact details for approved retail partners.

How we use information

To process and ship orders, provide customer support, run pre-orders and notify you of ship dates or delays, operate giveaways and affiliate programs, send marketing you agreed to, prevent fraud, improve our site, and meet legal obligations.

Who we share information with

We share information only with service providers that help us run the store, under contracts that limit their use of it: - Shopify (store hosting, checkout, Shop app and Shop Pay, Shopify Email, Shopify Messaging, Shopify Flow, Audiences) - Payment providers such as Shopify Payments, PayPal, Afterpay, and Klarna - Shipping and fulfillment: carriers (USPS, UPS, FedEx), Shipping Manifests, Order Printer, PikUp - Pre-orders and cart: WOD PreOrder Now, Upcart - Affiliates: Snowball (affiliate tracking) - Wholesale: Wholesale Helper (WSH Wholesale Pricing) - Accounting: QuickBooks Online - Analytics and advertising: Google (Google Analytics, Google tag, Google channel) and Meta (Facebook and Instagram channel) - Store tools: Hextom Bulk Product Edit, Search & Discovery, Inpro, LacedUpHQ, and Claudius Maximus (internal tools)

We may also disclose information to comply with law, enforce our terms, or in connection with a sale or merger of the business. We do not sell personal information for money.

Cookies and targeted advertising

We and our partners use cookies for site functions, analytics, and advertising. Sharing data with Google and Meta for targeted ads may count as "selling" or "sharing" under some state laws. You can opt out at our Your Privacy Choices page, through the cookie banner where shown, or by enabling a Global Privacy Control signal in your browser, which we honor.

Email and text messages

If you subscribe to email, we send marketing emails until you unsubscribe using the link in any email. If you opt in to texts, you agree to receive recurring automated marketing texts at the number provided. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help. We do not share your mobile number or text opt-in data with third parties for their marketing.

Your rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, and other US states, and the EU or UK), you may have the right to access, correct, delete, or get a copy of your personal information, and to opt out of targeted advertising or sale. Email Capsule@LacedUp.com or use our Your Privacy Choices page. We will verify your request and will not discriminate against you for exercising your rights. An authorized agent may submit a request on your behalf with proof of authorization.

Retention

We keep order records as long as needed for tax, accounting, and legal purposes, and marketing data until you unsubscribe or ask us to delete it.

Children

Our site is not directed to children under 13, and we do not knowingly collect their personal information.

Security

We use reasonable safeguards, but no method of transmission or storage is fully secure.

International users

We are based in the United States, and your information is processed in the United States.

Changes

We will post updates here and change the date above.

Contact

CapsuleHats, Capsule@LacedUp.com. Mailing address for privacy requests: 16 Jupiter Lane, Suite 7, Colonie, New York 12205.

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